Overcoming barriers to enhance automotive remanufacturing in Brazil
摘要
Remanufacturing adds value to post-use products by replacing or reprocessing components. Despite the growing market for used vehicles and rising maintenance costs in Brazil, remanufactured products face significant challenges in gaining traction, particularly in the automotive sector. While existing literature highlights global trends, the Brazilian market faces unique regulatory, cultural, and logistical barriers that hinder the development of remanufacturing practices. Moreover, empirical studies addressing these specific challenges in Brazil remain scarce, especially those that incorporate insights from multiple stakeholders across the remanufacturing value Chain. This study aims to identify these barriers and propose targeted strategies to overcome them in the automotive sector, contributing to the advancement of remanufacturing practices in Brazil. Drawing on interviews with 11 automotive remanufacturing specialists, including professionals from Original Equipment Manufacturers (OEM), Tier 1 suppliers, and other key stakeholders, the study employs Content Analysis and Descriptive Statistics to analyze the barriers faced by the sector. The research identifies four key themes: Market Insights; Government Influence and Reverse Logistics; End-of-Life Product Management; and Sustainable Core Return Strategies. Major barriers include regulatory deficiencies, a repair-oriented consumer culture, informal market competition, lack of traceability in core management, and ineffective product portfolio strategies. The study proposes actionable recommendations such as tax incentives, regulatory updates, improved traceability systems, and targeted communication campaigns to raise awareness of remanufactured products. By integrating technical, regulatory, and cultural dimensions, the research bridges an important gap in the Brazilian literature and offers practical insights to policymakers, industry leaders, and other stakeholders interested in fostering a more sustainable and competitive remanufacturing ecosystem.