<p>Philosophical debates on science and values increasingly emphasize that methods and concepts are not only shaped by values but also promote them through routine scientific practice. Building on Ratti and Russo’s bidirectional model, and on recent discussions of responsibility in science, we examine how methodological orientations function as practices that bear values within the social sciences. Drawing on qualitative data from an online research protocol with Croatian social scientists, we identify three patterned epistemic orientations and analyse how researchers reason about normative dilemmas across vignette scenarios. The findings show that methodological orientations are experienced not as neutral tools but as frameworks intertwined with responsibility, legitimacy, and professional identity. We argue that these orientations have a dual normative role: they are value-expressive, articulating researchers’ commitments, and value-generative, reinforcing institutional logics and social consequences beyond individual intention. By grounding the value-promotion thesis in empirical material, the paper proposes that reflexive awareness of both dimensions is a key component of responsible social scientific practice and highlights the epistemic and democratic significance of methodological pluralism.</p>