<p>The digital transformation of social media has significantly impacted small-scale family agribusinesses, particularly among dairy farmers. The study explores and analyses social media’s transformative role in enhancing the growth, market access, and operational efficiency of small-scale family dairy agribusinesses. A structured questionnaire was used to collect data from 380 smallholder farmers through convenience random sampling in March-April 2024, focusing on demographics, farm characteristics, social media use, and challenges. The collected data were analyzed using descriptive statistics, inferential statistics, and Partial Least Squares Structural Equation Modeling (PLS-SEM) through the SmartPLS04 software to achieve the study’s objective. The findings revealed that most farmers had positive perceptions toward adopting social media, as the digital transformation of social media showed a positive and significant association with the growth of family dairy agribusiness in Bangladesh. However, the usage of social media platforms remains low, particularly for family agribusiness purposes. Most farmers have yet to fully leverage social media’s potential for marketing, advertising, and connecting with extension agents and livestock institutions. The study recommends that the government implement cost-subsidization policies for social media platforms to support smallholder farmers. Extension organizations and advisory services should offer capacity-building programs to educate farmers on effectively utilizing social media for agricultural purposes. Policymakers should promote affordable access to social media, implement digital literacy training, and support capacity-building initiatives to help small-scale dairy farmers leverage social media for marketing, networking, and agribusiness growth.</p>