<p>In response to increasing demands from governmental bodies, buyers, consumers, suppliers, and the general public, manufacturing companies have been forced to improve their production processes by adopting environmentally sustainable practices and exploring novel, innovative approaches to manufacturing green products. This study explores how green strategies influence firm performance. It observes the effects of green supply chain management practices, green innovation, and green human capital on performance. Further, it measures the moderating effect of environmental awareness on these relationships, emphasizing the importance of sustainable practices and environmental consciousness in driving organizational success. Data analysis was conducted using SPSS-20 and SmartPLS-4. This study assessed the measurement model and structural equation model for reliability and validity, respectively. This research indicates that, to improve their financial performance, organizations should seriously consider the concerns of green innovation and environmental consciousness. Green supply chain management alone may not seem adequate to reach financial goals, but combined with green human capital and environmental awareness, can lead to sustainable output in an eco-sensitive world, which is in line with the financial expectations of stakeholders. This study may be used by top-level green innovation management to stimulate institutional business reforms.</p>