Corporate Foresight: Navigating Uncertainty in a VUCA World
摘要
Corporate foresight has emerged as a critical capability for organizations navigating the increasingly volatile, uncertain, complex, and ambiguous (VUCA) business environment. This article explores the conceptual foundations, technological enablers, and practical applications of corporate foresight, emphasizing its role in fostering innovation, strategic adaptability, and resilience. Drawing on a multidisciplinary review of literature and case studies across industries, the article examines how foresight methodologies such as environmental scanning, scenario planning, and trend analysis empower organizations to anticipate and prepare for diverse future scenarios. Special attention is given to the integration of advanced technologies, particularly artificial intelligence (AI), in enhancing foresight practices. The article highlights the growing relevance of foresight for small and medium-sized enterprises (SMEs) and identifies strategies to overcome resource constraints and short-term planning tendencies. By presenting a cohesive framework and outlining future research trajectories, the article contributes to bridging gaps in current foresight literature and practice, equipping organizations to proactively address the challenges and opportunities of the VUCA world.