<p>Despite the rapid development of the servitization process, few studies pay attention to the distribution of benefits in the servitization cooperation. Furthermore, existing researches mainly focus on coupled enterprises, neglecting to explore the issue from the perspective of cross-chain cooperation among multiple entities of manufacturing enterprises. Accordingly, this paper takes the idea of “value appropriation” as a starting point and combines social capital theory and profiting from innovation theory. From the perspective of the value chain, the paper explains the joint impact of knowledge characteristics and asset status on the value of servitization innovations possessed by manufacturing enterprises. Based on the empirical analysis of 517 sample enterprises, the results show that in the process of servitization cooperation (i) manufacturing enterprises establish tight networks in the manufacturing value chain and loose networks in the service value chain; (ii) establishing complementary assets with upstream and downstream enterprises in the manufacturing value chain that are highly complementary and weakly mobile, and establishing complementary assets with service providers in the service value chain, enables enterprises to capture more newly created value. The contributions of this paper are as follows: (i) it reveals how manufacturing firms can capture more new value creation in servitization cooperation by carefully structuring the micro-cooperation between the manufacturing value chain and the service value chain based on the knowledge and asset characteristics; (ii) although this paper takes the servitization cooperation as the object of the study, it further develops the PFI theory and expands its analytical framework to the cross-domain cooperation level. These findings can help enterprises participating in servitization cooperation to clarify their position and function in the cooperation network and even determine how to capture more new creation value by shaping the micro-industrial structure in various types of business ecosystems based on the analytical framework of this paper.</p>

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Cross-Domain Cooperation Mechanism for Servitization of Manufacturing Enterprises—A Value Appropriation Perspective Based on Cross-Chain Reorganization

  • Zhen Zhao,
  • Hui Tian,
  • Qing Xia

摘要

Despite the rapid development of the servitization process, few studies pay attention to the distribution of benefits in the servitization cooperation. Furthermore, existing researches mainly focus on coupled enterprises, neglecting to explore the issue from the perspective of cross-chain cooperation among multiple entities of manufacturing enterprises. Accordingly, this paper takes the idea of “value appropriation” as a starting point and combines social capital theory and profiting from innovation theory. From the perspective of the value chain, the paper explains the joint impact of knowledge characteristics and asset status on the value of servitization innovations possessed by manufacturing enterprises. Based on the empirical analysis of 517 sample enterprises, the results show that in the process of servitization cooperation (i) manufacturing enterprises establish tight networks in the manufacturing value chain and loose networks in the service value chain; (ii) establishing complementary assets with upstream and downstream enterprises in the manufacturing value chain that are highly complementary and weakly mobile, and establishing complementary assets with service providers in the service value chain, enables enterprises to capture more newly created value. The contributions of this paper are as follows: (i) it reveals how manufacturing firms can capture more new value creation in servitization cooperation by carefully structuring the micro-cooperation between the manufacturing value chain and the service value chain based on the knowledge and asset characteristics; (ii) although this paper takes the servitization cooperation as the object of the study, it further develops the PFI theory and expands its analytical framework to the cross-domain cooperation level. These findings can help enterprises participating in servitization cooperation to clarify their position and function in the cooperation network and even determine how to capture more new creation value by shaping the micro-industrial structure in various types of business ecosystems based on the analytical framework of this paper.