<p>A new series of Eu³⁺ ion doped alumino lead-borate glasses (BAPbxEu) with the composition 69B₂O₃ + 5Al₂O₃ + 10PbO + 15x + 1Eu₂O₃ (where x = Li₂O, Na₂O, K₂O, MgO, CaO and SrO) were synthesized from melt quenching technique. The influence of alkali and alkaline earth modifiers on the spectroscopic parameters and quantum yield of the glass samples were analyzed. The optical and radiative characteristics were investigated through UV–Vis-NIR and photoluminescence analysis. The bonding parameters estimated from absorption spectra which indicate the covalent bonding of Eu³⁺ ions and the ligand oxygens. Among the observed five characteristic emissions of Eu³⁺ ions in emission spectra of the prepared glasses, the ⁵D₀ → ⁷F₂ represents the hypersensitive transition possess higher intensity. The Judd–Ofelt intensity parameters were estimated and radiative parameters such as stimulated emission cross-section (<InlineEquation ID="IEq1"> <EquationSource Format="TEX">\(\sigma_{p}^{E}\)</EquationSource> <EquationSource Format="MATHML"><math> <msubsup> <mi>σ</mi> <mrow> <mi>p</mi> </mrow> <mi>E</mi> </msubsup> </math></EquationSource> </InlineEquation>), transition probability (A) and branching ratio (β_R) were evaluated. Amid the prepared glasses, BAPbSrEu sample shows higher stimulated emission cross-section (31.585 × 10⁻²²&#xa0;cm²) and higher transition probability (411.77&#xa0;s⁻¹) for ⁵D₀ → ⁷F₂ transition. The reddish-orange emission is confirmed thorough CIE 1931 color chromaticity coordinates and the quantum efficiency were estimated using decay analysis. In that, BAPbCaEu glass shows the higher efficiency as 88% than other glasses.</p>