<p>This paper explores the impact of Augmented Reality (AR) on online consumer buying behavior amongst Bangladeshi consumers, in regards to engagement, trust building and adoption barriers. A qualitative exploratory design was used to interview fifteen Dhaka respondents to provide their perception and experience on integration of AR in e-commerce. The findings give a confirmation that AR can enhance intensive rates of consumer confidence and emotional jurisdiction, as they present realistic depiction of the products, consumer diminutions in scepticism, and intentions to purchase. The participants also mentioned AR as an entertaining and interactive and confidence-creating element that can bridging the difference between the physical and online shopping experience. However, other important issues encountered during the research were high data consumption, lack of connection, and lack of compatibility with mid-range mobile devices that send complications with the large scale adoption of the technology. The culture and generational differences were also evident with younger users being passionate and older consumers having to be provided with more simplified and user-friendly interfaces. The research will help in the process of appreciating AR adoption in emerging economies, which focus on the experiential, emotional, and infrastructural attributes. Practical implications lay emphasis on the necessity of lightweight and easy-to-use AR tools and digital literacy programs to facilitate and foster the universal use among the expanding e-commerce ecosystem in Bangladesh.</p>