<p>Traditionally, the expansion of nature-based tourism has involved a meticulous process, often incorporating spatial analyses. In this context, a multi-criteria decision-making (MCDM) model has been introduced and implemented to assess the suitability of natural-based tourism sites in the Kashmir Valley, India. The data used in this study comprised both primary and secondary sources, with primary data collection involving field surveys, interviews, and questionnaires administered to professionals in relevant fields of study. Leveraging Geographic Information System (GIS) technology and the Analytical Hierarchical Process (AHP) thirteen criteria were identified, encompassing assessments of natural beauty, infrastructure, and various physical and socio-economic parameters within the study area. The analysis reveals that while the lower reaches or valley floor exhibit minimal tourism potential, the upper reaches demonstrate considerable potential, with a significant proportion of this high-potential area being the most extensive. The information, data, and methodology presented in this study serve as a valuable resource for decision-makers and stakeholders in the research area, offering insights applicable to sustainable tourism development in similar environments and regions.</p>