<p>An excellent outcrop of the Devonian Nowshera Formation is exposed along the Nowshera–Mardan Road in the Lesser Himalayas, representing the only reef complex in Pakistan. This study explores the geotourism potential of the Nowshera Reef Complex (NRC) due to its distinctive Late Silurian–Early Devonian features. To accomplish this, a thorough evaluation of the NRC’s scientific, educational, and tourism value is carried out using a variety of geosite evaluation models, such as the Brilha Method (BM) and the Geosite Assessment Model (GAM). By employing these techniques, the study offers a quantitative evaluation of several factors that affect the reef complex’s total worth. The study illustrates the great paleontological variety of the NRC, presenting a diverse range of fossilized organisms, and shows how well-suited it is for both educational and tourism purposes. Ongoing mining operations, however, put the region at risk of degradation. It is crucial to step up conservation efforts, enhance public awareness, and propose the place as an official geosite to mitigate these hazards. By putting these safeguards in place, the NRC’s distinctive qualities will be preserved, and it’s worth will be preserved for upcoming generations. In summary, the NRC has special geological characteristics that merit protection and preservation. The complex can draw visitors who wish to investigate and take in its natural beauty by being formally recognized as a geological heritage site. This in turn can contribute to the development of sustainable geotourism, which focuses on minimizing negative environmental impacts and promoting the well-being of local communities.</p>