Changes in People’s Perception of Color Difference Based on Color Reproduction Media Variation in the Computer-Based Design and Online Sales Environment of Fashion Products
摘要
This study aims to quantitatively evaluate how people perceive color differences between display and physical textiles, which are commonly encountered in computer-based fashion design and online purchasing. In addition, the study analyzes the textile color factors influencing these perceptions. We created display samples and digitally printed them onto fabric samples across a wide range of colors, preparing 130 pairs of display and fabric samples in total. A visual assessment was conducted in which 30 subjects evaluated the perceived color difference in the 130 sample pairs using the grayscale method. Subjects perceived color differences more easily in red hues than in other hues. This suggests that consumers may experience the highest dissatisfaction when discrepancies occur in red-colored fashion products during online purchases. Furthermore, the discrepancy between the subjectively perceived and actual physical-color difference between display and fabric samples showed an average of 16.79 and a maximum of 53.18 ΔE*ab,10 units. An analysis of textile color factors showed that subjects generally perceived larger color differences between the two media as the proportions of magenta and black increased. This tendency was also observed as L*10 and C*ab,10 decreased, regardless of the actual physical-color difference.