Scholarlink

<p>Addressing food shortages requires not only reducing food waste but also promoting the consumption of upcycled foods as a proactive strategy for managing limited resources. This study integrates an ethical decision-making model with environmental and product-related factors to examine consumers’ purchase intentions toward upcycled food. Using data from 515 valid online responses in Taiwan, the research model was evaluated through path analysis. As the first study to apply an ethical decision-making framework to upcycled food, it reveals that moral philosophy—specifically teleological and deontological evaluations—plays a central role in shaping consumers’ ethical judgments and decision-making. Key antecedents influencing these moral evaluations include environmental knowledge, environmental risk perception, and the credibility of product environmental quality. These findings are particularly significant within the Eastern cultural context, where collective values may heighten ethical sensitivity. The study contributes to theory by extending ethical decision-making models into sustainable food consumption and offers practical recommendations, such as community-based campaigns and ethical labeling, to enhance consumer trust and purchase intentions. These strategies can assist marketers and policymakers in promoting upcycled foods aligned with consumers’ sustainability and ethical standards.</p>

错误：搜索内容不能为空，请输入英文关键词
错误：关键词超出字数限制，请精简
高级检索

Evaluating the ethics of purchasing upcycled foods: insights into consumer intentions from an ethical decision-making perspective

  • 期刊论文

  • 发表日期：

    2025年9月8日

查看全文
  • Chih-Ching Yu,
  • Ting-Yun Chang

摘要

Addressing food shortages requires not only reducing food waste but also promoting the consumption of upcycled foods as a proactive strategy for managing limited resources. This study integrates an ethical decision-making model with environmental and product-related factors to examine consumers’ purchase intentions toward upcycled food. Using data from 515 valid online responses in Taiwan, the research model was evaluated through path analysis. As the first study to apply an ethical decision-making framework to upcycled food, it reveals that moral philosophy—specifically teleological and deontological evaluations—plays a central role in shaping consumers’ ethical judgments and decision-making. Key antecedents influencing these moral evaluations include environmental knowledge, environmental risk perception, and the credibility of product environmental quality. These findings are particularly significant within the Eastern cultural context, where collective values may heighten ethical sensitivity. The study contributes to theory by extending ethical decision-making models into sustainable food consumption and offers practical recommendations, such as community-based campaigns and ethical labeling, to enhance consumer trust and purchase intentions. These strategies can assist marketers and policymakers in promoting upcycled foods aligned with consumers’ sustainability and ethical standards.