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<p>In highly competitive and dynamic business contexts, innovation and forward-thinking initiatives are crucial for industrial operations to maintain their competitiveness in the future. This article suggests establishing a unique competitive advantage to overcome unpredictable business circumstances and discover and expand sustained operational competitiveness and business performance. This paper presents a theoretical framework for optimizing resource allocation and strategy modification to evaluate overall competitiveness. This paper has demonstrated the impact of sustainability on business performance through the intervening mechanism of competitive advantage. It also investigated the moderate impact of environmental strategies on competitive advantage to succeed in the business. The data were collected from executives (<i>N</i> = 305) from multiple sectors. The results integrate the core factors that affect competitive advantages, mainly due to corporate sustainability, leading to business performance. Moreover, our findings indicate that the role of corporate sustainability is relevant for the future progress of the industrial sector. The goal is to develop competitive potential in terms of strategic flexibility and responsiveness in a sustainable manner.</p>

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Unfolding the sustainability metrics-business performance link through proactive environmental strategies: a resource-based perspective

  • 期刊论文

  • 发表日期：

    2025年9月10日

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  • Shazia Humayun,
  • Ammara Saleem,
  • Muhammad Ali Hussain,
  • Faheem Ur Rehman

摘要

In highly competitive and dynamic business contexts, innovation and forward-thinking initiatives are crucial for industrial operations to maintain their competitiveness in the future. This article suggests establishing a unique competitive advantage to overcome unpredictable business circumstances and discover and expand sustained operational competitiveness and business performance. This paper presents a theoretical framework for optimizing resource allocation and strategy modification to evaluate overall competitiveness. This paper has demonstrated the impact of sustainability on business performance through the intervening mechanism of competitive advantage. It also investigated the moderate impact of environmental strategies on competitive advantage to succeed in the business. The data were collected from executives (N = 305) from multiple sectors. The results integrate the core factors that affect competitive advantages, mainly due to corporate sustainability, leading to business performance. Moreover, our findings indicate that the role of corporate sustainability is relevant for the future progress of the industrial sector. The goal is to develop competitive potential in terms of strategic flexibility and responsiveness in a sustainable manner.