Scholarlink

<p>Although the role of cross-cutting exposure in digital media has been extensively researched, the heated online debates surrounding COVID-19 issues in China may have altered the effect of this process. With the data gathered from two-wave surveys in COVID-19 pandemic time and post-pandemic time, this study constructs a moderated mediation model of pro-attitudinal selective exposure, online corrective participation, online cross-cutting discussion, and weak-tie discussion. The results indicate that individuals actively exposed to homogeneous media content during the COVID-19 pandemic were more inclined to participate in online cross-cutting discussions, consequently prompting corrective actions. Moreover, weak ties were found to enhance the mediating effect of online cross-cutting discussions, thereby breaking the silence of the opinion climate during COVID-19 pandemic time. Theoretically, this study provided a comprehensive picture of the underlying mechanism regarding cross-cutting discussion and subsequent participation by comparing two specific periods.</p>

错误：搜索内容不能为空，请输入英文关键词
错误：关键词超出字数限制，请精简
高级检索

From silence to action: how weak-tie discussions facilitated cross-cutting participation on Chinese social media during and after COVID-19

  • 期刊论文

  • 发表日期：

    2025年7月21日

查看全文
  • Sihao Yang,
  • Kun Peng

摘要

Although the role of cross-cutting exposure in digital media has been extensively researched, the heated online debates surrounding COVID-19 issues in China may have altered the effect of this process. With the data gathered from two-wave surveys in COVID-19 pandemic time and post-pandemic time, this study constructs a moderated mediation model of pro-attitudinal selective exposure, online corrective participation, online cross-cutting discussion, and weak-tie discussion. The results indicate that individuals actively exposed to homogeneous media content during the COVID-19 pandemic were more inclined to participate in online cross-cutting discussions, consequently prompting corrective actions. Moreover, weak ties were found to enhance the mediating effect of online cross-cutting discussions, thereby breaking the silence of the opinion climate during COVID-19 pandemic time. Theoretically, this study provided a comprehensive picture of the underlying mechanism regarding cross-cutting discussion and subsequent participation by comparing two specific periods.