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<p>The present research demonstrates how consumers’ trade-offs between different needs (aesthetic vs. comprehensive) in the interior design process influence their willingness to adopt artificial intelligence (AI) and human designer solutions. The results of three studies indicate that in scenarios emphasizing aesthetic needs, consumers rate AI designer solutions more highly, manifested in increased willingness to adopt; conversely, in scenarios emphasizing comprehensive needs, consumers more willing to adopt human designer solutions. This effect is explained by consumers’ differing lay beliefs about AI and human designers. Specifically, consumers focusing on aesthetic needs perceived AI designer solutions to be more unique, while consumers focusing on comprehensive needs perceived human designers to be more effective overall, with each of these differences influencing consumer adoption. Additionally, the research discusses how to increase consumers’ acceptance of AI designers. The findings suggest that enhancing AI transparency can effectively increase consumers’ willingness to adopt AI designer solutions. The research not only enriches the literature on AI-human service differences but also provides useful insights for enterprises or managers to better release the potential of AI in the field of interior design.</p>

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Will human designers be replaced? Exploring consumer responses to AI involvement in interior design

  • 期刊论文

  • 发表日期：

    2025年1月25日

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  • Hai Lan,
  • Xiaofei Tang,
  • Ming Fu,
  • Haoyu Peng

摘要

The present research demonstrates how consumers’ trade-offs between different needs (aesthetic vs. comprehensive) in the interior design process influence their willingness to adopt artificial intelligence (AI) and human designer solutions. The results of three studies indicate that in scenarios emphasizing aesthetic needs, consumers rate AI designer solutions more highly, manifested in increased willingness to adopt; conversely, in scenarios emphasizing comprehensive needs, consumers more willing to adopt human designer solutions. This effect is explained by consumers’ differing lay beliefs about AI and human designers. Specifically, consumers focusing on aesthetic needs perceived AI designer solutions to be more unique, while consumers focusing on comprehensive needs perceived human designers to be more effective overall, with each of these differences influencing consumer adoption. Additionally, the research discusses how to increase consumers’ acceptance of AI designers. The findings suggest that enhancing AI transparency can effectively increase consumers’ willingness to adopt AI designer solutions. The research not only enriches the literature on AI-human service differences but also provides useful insights for enterprises or managers to better release the potential of AI in the field of interior design.