Interpreting Control: Propaganda, Discursive Power, and the Crisis of Media Accountability in Nigeria
摘要
This study addresses the crisis of media accountability in Nigeria, characterized by “fuzzy transparency,” a condition where news, propaganda, and opinion overlap to frustrate public trust. While liberal theories presuppose transparency as a normative baseline, the Nigerian landscape reveals a constitutive structure of obfuscation driven by elite capture and patronage. Employing a methodological synthesis of Critical Discourse Analysis (CDA) and philosophical hermeneutics, the study analyzes a longitudinal selection of Nigerian media discourses spanning the colonial nationalist press, military-era state broadcasting, and contemporary digital platforms. The analysis reveals that propaganda in Nigeria functions as a “hermeneutics of saturation,” where elites overwhelm the public with contradictory signals and spectacular performances of legitimacy to exhaust citizen interpretive capacities. This has resulted in a “hermeneutical cynicism,” where the distinction between truth and manipulation is systematically eroded. By “unfuzzying the fuzzy,” this work contributes a new conceptual lexicon including “zones of discursive domination,” to media theory, arguing that reclaiming transparency requires a decolonial hermeneutical renewal rooted in African communal accountability.