<p>Smart supply chain management combines technological innovation and management strategies to enhance business processes and raw material visibility and traceability. By leveraging advanced information systems, it holds the potential to improve supply chain transparency. However, the exact mechanisms through which it achieves this remain unclear. Given the uncertainty in both research and practice, it becomes particularly crucial to thoroughly understand how smart supply chain management affects supply chain transparency. This study, adopting a dynamic resource-based view, investigates the impact of smart supply chain management on transparency. Based on survey data from 243 Chinese fashion companies, a structural equation model was used to test the hypotheses. The results show that supply chain coordination and mapping mediate the relationship between smart supply chain management and supply chain transparency. Furthermore, the study reveals that supply chain digital strategy significantly promotes the use of both base digital technologies and front-end technologies. These technologies, in turn, enhance supply chain transparency through coordination and mapping. These results aid in a deeper understanding of the key factors and effective strategies for enhancing supply chain transparency, providing theoretical guidance for managers in the fashion industry.</p>