Scholarlink

<p>As social media increasingly influence public perception and travel choices, many emerging tourist cities have risen. Zibo, once little-known, exemplifies how social media can boost tourism by leveraging unique local products such as barbecues. However, the dynamic changes of cities under the impact of social media remain unclear. This study addresses this gap by exploring the dynamic changes in tourist flows and the adaptive evolution of local tourism products.&#xa0;Firstly, we use multiple groups interrupted time series analysis to explore the short- and long-term impacts of social media fame on tourist flows and investigate spatial heterogeneity. Next, we examine factors contributing to the heterogeneity by using the gravity model. Finally, we analyze how barbecue restaurants changed through geographically weighted colocation quotient. Results show that: (1) social media fame&#xa0;significantly boosted short-term tourist flows to Zibo, with a gradual decline over time and greater impact on short-haul tourists; (2) taste distance drives tourist intentions, while geographic distance limits travel; cities with smaller taste differences experience faster declines in tourist flows; (3) barbecue restaurants showed spatial clustering, with new barbecue restaurants are most clustered in 2023 and retained ones are most clustered in 2024. Disappeared barbecue restaurants are associated with new ones in 2024. Retained barbecue restaurants are consistently associated with car washes and Chinese restaurants.</p>

错误：搜索内容不能为空，请输入英文关键词
错误：关键词超出字数限制，请精简
高级检索

The Rise and Evolution of Emerging Tourist Cities after Sudden Fame on Social Media: A Case Study of Zibo

  • 期刊论文

  • 发表日期：

    2025年6月4日

查看全文
  • Mengjie Zhou,
  • Huiying Chen,
  • Jiaxin Bian,
  • Yunhong Xie,
  • Zhanjun He

摘要

As social media increasingly influence public perception and travel choices, many emerging tourist cities have risen. Zibo, once little-known, exemplifies how social media can boost tourism by leveraging unique local products such as barbecues. However, the dynamic changes of cities under the impact of social media remain unclear. This study addresses this gap by exploring the dynamic changes in tourist flows and the adaptive evolution of local tourism products. Firstly, we use multiple groups interrupted time series analysis to explore the short- and long-term impacts of social media fame on tourist flows and investigate spatial heterogeneity. Next, we examine factors contributing to the heterogeneity by using the gravity model. Finally, we analyze how barbecue restaurants changed through geographically weighted colocation quotient. Results show that: (1) social media fame significantly boosted short-term tourist flows to Zibo, with a gradual decline over time and greater impact on short-haul tourists; (2) taste distance drives tourist intentions, while geographic distance limits travel; cities with smaller taste differences experience faster declines in tourist flows; (3) barbecue restaurants showed spatial clustering, with new barbecue restaurants are most clustered in 2023 and retained ones are most clustered in 2024. Disappeared barbecue restaurants are associated with new ones in 2024. Retained barbecue restaurants are consistently associated with car washes and Chinese restaurants.