<p>The focus of utilities worldwide has shifted towards energy saving, energy efficiency and demand flexibility, aiming for sustainable consumption and production. United Nations have declared ‘responsible consumption and production’ a sustainable development goal (SDG12). Energy sustainability and reduced GHG emissions can be achieved through responsible consumption, energy efficiency, adopting energy-saving technologies and policies. The proposed research investigated the energy-saving perspectives of Indian Generation Z (aged 15–24) and Millennials (aged 25–40). A comprehensive survey involving 556 Gen Z and Millennials explored their attitudes toward energy conservation, focusing on adopting energy-saving attributes, interest in emerging energy-saving technologies and policies, perspectives on global warming, willingness to sacrifice comfort, and the societal influences shaping their views. The findings revealed that 73% of Gen Z and 85% of Millennials prioritise ‘energy conservation. An in-depth understanding of these perspectives holds significant potential for crafting effective, future-ready energy strategies and policies for sustainable development. Acceptance rate of all energy-saving technologies, except device remote control, among the Gen Z and Millennials is above 75%, which is a positive sign towards sustainability. Gen Z and Millennials share similar opinions on the perspectives towards sacrificing comfort for energy saving, influence of society on energy conservation and energy-efficient technologies. They differ in perceiving energy-saving opportunities and energy-saving policies. The findings are validated using statistical tools and ANOVA.</p>

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Investigating the Gen Z and Millennials’ perspectives on embracing sustainable energy consumption practices and energy-saving technologies: An Indian case study

  • Robins Anto,
  • Rhythm Singh

摘要

The focus of utilities worldwide has shifted towards energy saving, energy efficiency and demand flexibility, aiming for sustainable consumption and production. United Nations have declared ‘responsible consumption and production’ a sustainable development goal (SDG12). Energy sustainability and reduced GHG emissions can be achieved through responsible consumption, energy efficiency, adopting energy-saving technologies and policies. The proposed research investigated the energy-saving perspectives of Indian Generation Z (aged 15–24) and Millennials (aged 25–40). A comprehensive survey involving 556 Gen Z and Millennials explored their attitudes toward energy conservation, focusing on adopting energy-saving attributes, interest in emerging energy-saving technologies and policies, perspectives on global warming, willingness to sacrifice comfort, and the societal influences shaping their views. The findings revealed that 73% of Gen Z and 85% of Millennials prioritise ‘energy conservation. An in-depth understanding of these perspectives holds significant potential for crafting effective, future-ready energy strategies and policies for sustainable development. Acceptance rate of all energy-saving technologies, except device remote control, among the Gen Z and Millennials is above 75%, which is a positive sign towards sustainability. Gen Z and Millennials share similar opinions on the perspectives towards sacrificing comfort for energy saving, influence of society on energy conservation and energy-efficient technologies. They differ in perceiving energy-saving opportunities and energy-saving policies. The findings are validated using statistical tools and ANOVA.