<p>This article discusses the changing nature of the notions of creativity and, in particular, the impact of generative artificial intelligence on human creativity. The article starts by examining what creativity is and the entrenched human-centric nature of creativity before moving on to evaluate the notion of AI creativity. In the context of the changing nature of creativity and what that entails, the author teases out the interconnectedness of human creativity, originality and copyright protection of works. In that context, the prevalent academic debates in respect to copyright and artificial intelligence are overviewed, arguing that the issue of human creativity and preservation of human-only creative skills are paramount to humans and society as a whole. Finally, reasons for the preservation of human creativity in the face of artificial intelligence and its ability to generate original outputs are presented.</p>