<p><?tk 2?>Eco-labels are marks placed on items and product packaging to help consumers and institutional purchasers quickly and easily identify products that meet specific environmental performance criteria. Eco-labelling timber and related products may contribute to curbing illegal timber exploitation. Yet, there are limited studies on consumers’ knowledge about eco-labels and their implications for sustainable forest management. This study aimed to evaluate consumers’ knowledge and preference towards eco-labelled timber and related products compared to unlabelled ones; labels that will include the log number of the cut tree, plus a verification website to validate the legal origin of the log. To achieve this, we surveyed 482 consumers in Cameroon to ascertain their knowledge and views on eco-labelling. Our findings show that 88% of consumers were significantly knowledgeable and of the opinion that eco-labels should be placed on all timber and related products. Furthermore, over 92% pledged their support for international laws that will impose eco-labels on these products, while 98% respondents supported routine checks by forestry officials to control the legality of logs at factories. The multivariate probit model shows that education plays an important role in consumers’ knowledge and choice of eco-label related practices. Specifically, education is positively associated with knowledge of international law about eco-labels and routine checks, but negatively associated with knowledge of eco-labels. This is a positive indication that consumers are ready to support policymakers in combating illegal timber exploitation. Valorisation of the present results will control the sales of illegal timber and its related products like paper and furniture in the market, since consumers are ready to verify the legal origin of timber before purchasing timber products. In a broader sense, our results offer support towards the attainment of Sustainable Development Goal 15 on Life on Land.</p>