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<p>Belk’s original theory of the extended self linked who we are, our sense of self, to tangible possessions, places, living people, and experiences with them. But today ownership liquefies, agency diffuses, and not even death stops the continued agency of self. What we call self is now increasingly enmeshed in carbon, silicon, and data, with every point of departure also a point of return. To explore these developments, we discuss four socio-technological forces emerging from our digital world: (1) post-ownership society, (2) artificial intelligence (AI), (3) human enhancement technologies (HET), and (4) digital immortality and the post-mortem self. These forces are reshaping our understanding of possessions and ownership, our data-driven relationships with things and people, our ever-evolving self, and creating new issues for marketing and consumer research. We conclude with suggestions for promising future marketing and consumer research directions and issues regarding the extended self.</p>

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Possessions and the extended and incorporated self

  • 期刊论文

  • 发表日期：

    2026年4月20日

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  • Vitor Lima,
  • Russell Belk

摘要

Belk’s original theory of the extended self linked who we are, our sense of self, to tangible possessions, places, living people, and experiences with them. But today ownership liquefies, agency diffuses, and not even death stops the continued agency of self. What we call self is now increasingly enmeshed in carbon, silicon, and data, with every point of departure also a point of return. To explore these developments, we discuss four socio-technological forces emerging from our digital world: (1) post-ownership society, (2) artificial intelligence (AI), (3) human enhancement technologies (HET), and (4) digital immortality and the post-mortem self. These forces are reshaping our understanding of possessions and ownership, our data-driven relationships with things and people, our ever-evolving self, and creating new issues for marketing and consumer research. We conclude with suggestions for promising future marketing and consumer research directions and issues regarding the extended self.