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<p>Governments worldwide promote harmonizing economic and green development. As an emerging policy in the climate area, China’s individual low-carbon behavioral reward system (ILBRS) exemplifies integrating economic incentives with environmental psychology, showing promising results in mitigating carbon emissions. However, existing research on public support for ILBRS lacks an integrated perspective, particularly regarding the dual role of economic and psychological factors. This study explores the dual effects of macroeconomic expectations and climate change perceptions on ILBRS. Through a nationwide panel survey over one year, we analyzed data from two large samples at T1 (<i>N</i> = 2,322) and T2 (<i>N</i> = 1,169) using the attitude–behavior–context model. Results showed that climate change beliefs and impact perceptions (attitude) significantly predicted ILBRS support (behavior). In three regression models (two cross-sectional and one longitudinal), macroeconomic expectations (context) present a stable and significant predictive validity for ILBRS support. Our findings provide practical suggestions for policy makers. Through reasonable climate change knowledge dissemination and coordination between macroeconomic development and climate governance, it can help the government guide the public to support ILBRS policies and build a low-carbon society.</p>

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Factors influencing public support for individual low-carbon behavior reward system in China: role of climate change perceptions and macroeconomic expectations

  • 期刊论文

  • 发表日期：

    2025年6月25日

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  • Zeyu Ji,
  • Jianchi Tian,
  • Yuanchao Gong,
  • Yang Li,
  • Yan Sun

摘要

Governments worldwide promote harmonizing economic and green development. As an emerging policy in the climate area, China’s individual low-carbon behavioral reward system (ILBRS) exemplifies integrating economic incentives with environmental psychology, showing promising results in mitigating carbon emissions. However, existing research on public support for ILBRS lacks an integrated perspective, particularly regarding the dual role of economic and psychological factors. This study explores the dual effects of macroeconomic expectations and climate change perceptions on ILBRS. Through a nationwide panel survey over one year, we analyzed data from two large samples at T1 (N = 2,322) and T2 (N = 1,169) using the attitude–behavior–context model. Results showed that climate change beliefs and impact perceptions (attitude) significantly predicted ILBRS support (behavior). In three regression models (two cross-sectional and one longitudinal), macroeconomic expectations (context) present a stable and significant predictive validity for ILBRS support. Our findings provide practical suggestions for policy makers. Through reasonable climate change knowledge dissemination and coordination between macroeconomic development and climate governance, it can help the government guide the public to support ILBRS policies and build a low-carbon society.