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<p>This contribution investigates the case of “BreadTube”, a&#xa0;leftist counterpublic that first formed on YouTube in opposition to the dominance of right-wing voices and networks on the platform. To gain a&#xa0;better understanding of the inner workings of this media-based collectivity, this article analyzes an internal controversy to reconstruct the tacit assumptions of various participants about the counterpublic’s aims, values, shortcomings as well as its economic and technological prerequisites. To capture the controversy for exploration, an innovative approach was employed that adapts Clarke’s Situational Analysis as a&#xa0;framework to integrate both interpretative mapping and computational network analysis to properly account for the videos high level of intertextual referentiality as well as their algorithmic interrelatedness. This digitally and visually enhanced Situational Analysis framework was able to deliver a&#xa0;comprehensive insight into the complex and dynamic constellation of perspectives and segments BreadTube is composed of and illuminated arenas in which adverse interests overlap and conflict arises over questions of representation, legitimacy, shared history, and resource allocation.</p>

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What is left of BreadTube?

  • 期刊论文

  • 出版模式：

    开放获取

  • 发表日期：

    2025年4月11日

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  • Marius Liedtke

摘要

This contribution investigates the case of “BreadTube”, a leftist counterpublic that first formed on YouTube in opposition to the dominance of right-wing voices and networks on the platform. To gain a better understanding of the inner workings of this media-based collectivity, this article analyzes an internal controversy to reconstruct the tacit assumptions of various participants about the counterpublic’s aims, values, shortcomings as well as its economic and technological prerequisites. To capture the controversy for exploration, an innovative approach was employed that adapts Clarke’s Situational Analysis as a framework to integrate both interpretative mapping and computational network analysis to properly account for the videos high level of intertextual referentiality as well as their algorithmic interrelatedness. This digitally and visually enhanced Situational Analysis framework was able to deliver a comprehensive insight into the complex and dynamic constellation of perspectives and segments BreadTube is composed of and illuminated arenas in which adverse interests overlap and conflict arises over questions of representation, legitimacy, shared history, and resource allocation.