Gesundheitsförderung im Spannungsfeld zwischen Lebensweltansatz und Förderlogik – Evaluation des Landesprojekts „WIR fördern Gesundheit“
摘要
The implementation of setting-based health promotion within the framework of the German Prevention Act (PrävG) is shaped by complex funding and governance logics. The practical feasibility of these logics is increasingly being questioned.
MethodsThis paper is based on a qualitative evaluation of the “WIR fördern Gesundheit” project. Drawing on semi-structured expert interviews and project documents, the study analyses how structural tensions manifest in implementation practice.
ResultsThe core requirements of the funding logic, particularly with regard to governance, coordination and joint negotiation processes, were only partially fulfilled during implementation. Funding regulations led to uncertainty and constrained the design of substantive measures, particularly structural interventions in line with the setting-based approach.
DiscussionThe findings highlight tensions between the conceptual ambitions of setting-based health promotion and existing funding regulations. Notably, the role of statutory health insurance as a governance actor could not be realized.
ConclusionThe results highlight the structural limitations of the current funding logic, suggesting the need for a broader institutional framework for setting-based health promotion.