Global denken, lokal handeln. Community-basierte Kommunikation zur Stärkung der Gesundheitskompetenz bei Krebsfrüherkennung
摘要
Participation rates in cancer screening programs vary among different population groups. This is, among other things, associated with differences in health literacy, which can be influenced individually and structurally by communication measures in local communities. However, it is largely unclear which measures can be effective in community-based communication to promote health literacy.
MethodsTo explore this question, a workshop with various stakeholders from the urban community was held in the city of Dresden as part of a health conference in which questions about goals, target groups, messages, and communication channels (derived from the campaign model) were discussed.
ResultsThe results of the workshop show that participatory formats are necessary to establish appropriate messages and communication channels together with the target groups. In addition, various municipal structures (such as guides and language mediators) can help to lower barriers to access.
ConclusionPeer communication approaches can work in very different population groups. Overall, the various ideas for promoting health literacy in vulnerable population groups are based not only on municipal structures but also on their organization and financing.