<p>Remote sensing has enabled more comprehensive monitoring of agricultural resources through satellite and drone data, allowing for precision agriculture with reduced resource wastage and increased sustainability. Despite such obvious advantages, Indian potato growers are not fully embracing remote sensing technologies. A significant gap exists in the research investigating the reasons for acceptance and adoption of remote sensing, especially by potato growers. This paper aims to fill this gap by examining the acceptance and adoption of remote sensing technologies among Indian potato growers. In this study, the exploration of factors that may drive technology adoption has been conducted using structural equation modelling within the UTAUT2 framework. It considered 357 potato growers’ respondents on a PAN-India basis. The findings indicate that the interaction of the components about hedonic motivation, price value, facilitating conditions, performance expectancy, and effort expectancy shaped potato growers’ intentions to use remote sensing. The supportive infrastructure and training will be sufficient to ensure that adoption is effective and use is successful. This research will help advance remote sensing, which enhances intrinsic motivation, to the extent that remote sensing is applied as part of the farming culture of potato growers. It is most probable that with increased adoption, cumulative effects will occur, leading to significant changes in the sector, addressing mainstream issues in India, such as enhancing productivity, resource productivity, and economic empowerment, thereby developing resilience to the problems of climate change and population growth.</p>