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<p>This article investigates how environmental concern and value influence the sustainable entrepreneurial intention and behavior with the meditating role of entrepreneurial self-efficacy and moderating effect of green consumption commitment. The data was collected from 347 students who had pursued university education in Guangzhou, China. The hypotheses are analyzed through the partial least squares structural equation modeling PLS-SEM method. The findings demonstrate that environmental concern and value significantly influence entrepreneurial self-efficacy and sustainable entrepreneurial intention. Moreover, findings reveal that entrepreneurial self-efficacy mediates the relationship between environmental concern, value, and sustainable entrepreneurial intention. Furthermore, results indicate that sustainable entrepreneurial intention is significantly linked with actual sustainable entrepreneurial behavior, and this relationship is also positively moderated by green consumption commitment. This study offers insights for promoting sustainable entrepreneurial opportunities and confers the potential for developing sustainable entrepreneurial intention and actual behavior among university students in China.</p>

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Examining sustainable entrepreneurial behavior among university students: the role of environmental factors, entrepreneurial self-efficacy, and green consumption commitment

  • 期刊论文

  • 发表日期：

    2026年1月3日

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  • Wang Jiatong,
  • Zheng Wang,
  • Majid Murad

摘要

This article investigates how environmental concern and value influence the sustainable entrepreneurial intention and behavior with the meditating role of entrepreneurial self-efficacy and moderating effect of green consumption commitment. The data was collected from 347 students who had pursued university education in Guangzhou, China. The hypotheses are analyzed through the partial least squares structural equation modeling PLS-SEM method. The findings demonstrate that environmental concern and value significantly influence entrepreneurial self-efficacy and sustainable entrepreneurial intention. Moreover, findings reveal that entrepreneurial self-efficacy mediates the relationship between environmental concern, value, and sustainable entrepreneurial intention. Furthermore, results indicate that sustainable entrepreneurial intention is significantly linked with actual sustainable entrepreneurial behavior, and this relationship is also positively moderated by green consumption commitment. This study offers insights for promoting sustainable entrepreneurial opportunities and confers the potential for developing sustainable entrepreneurial intention and actual behavior among university students in China.