<p>In contemporary discussions surrounding wind energy development, one of the most significant challenges is public opposition, primarily due to the visual impact of wind farms. It is crucial to evaluate this visual impact from the perspective of residents living near these installations or those affected daily. This study investigates how the public perceives the visual aesthetics of wind turbines, with a particular focus on the Ústecký region in the northwest of the Czech Republic. The research team utilized image simulations in a comprehensive survey to examine how factors such as landscape type, turbine distribution, and socio-demographic variables influence public preferences regarding wind farms. What sets this research apart is its innovative approach to employing a precise and accessible method for generating image simulations and subsequently integrating them into a multidimensional survey. The results reveal a notable correlation between socio-demographic factors and the visual preferences of the public concerning wind turbines. The study compared Czech and non-Czech respondents to examine the possible impact of cultural or national context on visual preferences, as many studies have demonstrated that public acceptance of wind energy varies significantly across nations. Furthermore, while a positive correlation exists between having visited wind farms and general support for global wind energy development, this relationship is not yet at a statistically significant level to be considered a reliable predictor. This research enhances our understanding of the visual impact of wind turbines and their connection to public acceptance, highlighting the necessity for culturally sensitive approaches to foster greater public acceptance of wind farms.</p>