<p>Strategic management shapes a companys’ future through strategic formulation. Its implementation, therefore success relies on humans with emotions, such as top managers, middle managers, or lower managers. Various factors can trigger emotions that have the power to impact strategic management. Despite its significance, past literature has poorly developed the field. To address this gap, the authors conducted a systematic literature review utilizing the Web of Science and Scopus databases, employing bibliometric techniques to analyze the role of emotions. This study, specifically aimed to uncover the underlying emotional triggers, their impact on strategic processes, and the consequences of such emotional impact. Through this research, five major themes emerged: human resources management, employee-customer relationship and customer experience, decision-making, crisis management, and family business management. The findings led to the development of an integrative framework, highlighting key insights and potential research directions. Ultimately, the research identifies gaps in the literature, paving the way for future investigations into emotions in strategic management.</p>