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<p>In this paper, we report the results of two experiments that attempt to elicit social image effects. The first experiment (<InlineEquation ID="IEq1"> <EquationSource Format="TEX">\(N = 1,252\)</EquationSource> <EquationSource Format="MATHML"><math> <mrow> <mi>N</mi> <mo>=</mo> <mn>1</mn> <mo>,</mo> <mn>252</mn> </mrow> </math></EquationSource> </InlineEquation>) provides little evidence that individuals behave in more ‘prosocial’ ways when their choices are disclosed to other participants. If anything, imposing observability appears to make the participants slightly less prosocial, although this effect is not statistically significant. The second experiment (<InlineEquation ID="IEq2"> <EquationSource Format="TEX">\(N = 750\)</EquationSource> <EquationSource Format="MATHML"><math> <mrow> <mi>N</mi> <mo>=</mo> <mn>750</mn> </mrow> </math></EquationSource> </InlineEquation>) generates similar results and further suggests that our results are not dependent on the omission (or inclusion) of ranking information. We discuss why our experiments fail to generate the results that we had expected and why our results differ from those in the published literature.</p>

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How (not) to elicit social image effects: When disclosure fails to boost charitable effort

  • 期刊论文

  • 发表日期：

    2026年8月1日

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  • Roberto Galbiati,
  • Emeric Henry,
  • Nicolas Jacquemet,
  • Itzhak Rasooly

摘要

In this paper, we report the results of two experiments that attempt to elicit social image effects. The first experiment ( \(N = 1,252\) N = 1 , 252 ) provides little evidence that individuals behave in more ‘prosocial’ ways when their choices are disclosed to other participants. If anything, imposing observability appears to make the participants slightly less prosocial, although this effect is not statistically significant. The second experiment ( \(N = 750\) N = 750 ) generates similar results and further suggests that our results are not dependent on the omission (or inclusion) of ranking information. We discuss why our experiments fail to generate the results that we had expected and why our results differ from those in the published literature.