Biosimilar Entry and the Pricing of Biologic Drugs
摘要
Unlike small-molecule drugs, biologics cannot be exactly replicated and instead face post-exclusivity competition from non-identical copies called biosimilars. Under a stylized model with a loyal segment of consumers, greater differences between incumbent and entrant can lead incumbents to “fight” rather than “acquiesce.” Consistent with this prediction, we find that, on average, biologics respond to biosimilar entry by sharply reducing net-of-rebate prices to maintain volume—unlike small molecule incumbents. In addition, we provide suggestive evidence that proxies of biosimilar entrant quality and loyal segment size are associated with smaller price responses.