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<p>The European Green Deal aims to achieve climate neutrality by 2050 while emphasising the principles of just energy transition. These objectives are particularly pressing in coal-dependent Poland, where outdated energy infrastructure and severe air pollution persist. As one of Europe’s leading producers of grey hydrogen, Poland has positioned hydrogen technologies centrally within its National Hydrogen Strategy (2022) as a pathway towards decarbonisation. This study applies narrative and sentiment analysis to examine representations of hydrogen technologies in the Polish press (2016–2021) and on social media (2021–2022). The findings reveal a predominantly techno-optimistic press discourse, largely shaped by business-oriented experts, contrasted with more techno-sceptical social media narratives, which feature critical and conspiracy-driven narratives. This dichotomy highlights the tensions between technological advancements and public concerns. The analysis highlights the role of epistemic power structures in shaping hydrogen narratives, the risk of misrecognition, and the exclusion of lay perspectives from public debate as key challenges in Poland’s hydrogen transition. By foregrounding the affective and discursive dimensions of hydrogen adoption,this study contributes to deeper understanding of the social dimension underpinning the energy “just” transition perspective. It emphasises the need for targeted information campaigns to counter mis-/disinformation, the spread of conspiracy theories and foster active public engagement in the energy transition.</p>

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Who can speak for hydrogen? Media discourses on hydrogen technologies in Poland from an energy justice perspective

  • 期刊论文

  • 发表日期：

    2026年4月9日

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  • Katarzyna Iwinska,
  • Andrzej Meler,
  • Marek Troszynski

摘要

The European Green Deal aims to achieve climate neutrality by 2050 while emphasising the principles of just energy transition. These objectives are particularly pressing in coal-dependent Poland, where outdated energy infrastructure and severe air pollution persist. As one of Europe’s leading producers of grey hydrogen, Poland has positioned hydrogen technologies centrally within its National Hydrogen Strategy (2022) as a pathway towards decarbonisation. This study applies narrative and sentiment analysis to examine representations of hydrogen technologies in the Polish press (2016–2021) and on social media (2021–2022). The findings reveal a predominantly techno-optimistic press discourse, largely shaped by business-oriented experts, contrasted with more techno-sceptical social media narratives, which feature critical and conspiracy-driven narratives. This dichotomy highlights the tensions between technological advancements and public concerns. The analysis highlights the role of epistemic power structures in shaping hydrogen narratives, the risk of misrecognition, and the exclusion of lay perspectives from public debate as key challenges in Poland’s hydrogen transition. By foregrounding the affective and discursive dimensions of hydrogen adoption,this study contributes to deeper understanding of the social dimension underpinning the energy “just” transition perspective. It emphasises the need for targeted information campaigns to counter mis-/disinformation, the spread of conspiracy theories and foster active public engagement in the energy transition.