<p>The authors conducted a thorough examination of Political Marketing (PM) research by using both bibliometric analysis and systematic Literature Reviews. The current study offers a detailed assessment of the state of research, implications for the quality of research, and presents potential research architecture for future research, as well as a broader landscape of PM research. The authors reviewed a set of PM literature research to develop a clear and comprehensive picture of the relevant published research based on bibliometric considerations. A final sample of 280 articles was reviewed and analyzed based on an interpreted frame and under the SPAR-4-SLR protocol and ADO analysis for an in-depth study related to Antecedent, decisions &amp; outcomes. The final analysis included a thematic analysis of the PM through bibliographic coupling, Cluster analysis through Keyword co-occurrences, Conceptual framework creation through ADO analysis, along with a quantitative analysis of the most cited published research, affiliated institutions published PM research, countries, and authors. This current and full review highlights five themes &amp; clusters in the research, and also presents fifteen questions for future research that will guide and inspire future researchers. This study presents a comprehensive and systematic summary of the state of Political Marketing research, emphasizing the importance of the PM fascination in management, and provides practitioner implications that add value to the study.</p>