<p>A marketplace acts as a one-stop destination where people can purchase quality items at affordable prices, with a unique shopping and dining experience. The vibrant colours, lively crowd, and bustling atmosphere that one experiences while shopping in brick-and-mortar retail stores can neither be replicated in shopping malls nor online shopping. Multi-sensory experiences involve the integration of human perception through the five primary senses, namely sight, hearing, smell, touch, and taste. Understanding how sensory stimuli, such as visual elements, sounds, scents, and textures, impact people’s perception can help enhance their experience in urban marketplaces and improve customer satisfaction. A study of the influence of the built environment on multi-sensory experience can help architects, urban planners, designers, and policymakers identify ways to enhance the design and layout of urban marketplaces to create more engaging retail environments. Studying the factors influencing multi-sensory experiences can help us appreciate the intricacies of human perception and design spaces that cater to the diverse sensory needs of individuals. Through activity mapping, the present study identifies the various outdoor activities performed in selected urban marketplaces in Rourkela, Odisha. It further explores, through observations, the attributes of the physical infrastructure associated with these outdoor activities, contributing to the perceived outdoor comfort.</p>