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<p>This study explores how digital nomads’ experiences within Bali’s tourism ecosystem influence remote work satisfaction, creativity, and retention intention. Using survey data from 201 location-independent professionals and Partial Least Squares Structural Equation Modeling, the research demonstrates that digital nomadism positively contributes to satisfaction and creative engagement, which in turn increase commitment to the nomadic lifestyle. Perceived organizational support partially mediates these relationships, emphasizing the importance of coworking spaces, client platforms, and peer networks in shaping positive work outcomes. Furthermore, the quality of the work environment enhances these effects, suggesting that well-designed, connected, and socially engaging spaces can reinforce the benefits of flexibility and autonomy. While the findings highlight the advantages for nomads, the study also acknowledges concerns such as local housing strain, cultural friction, and uneven economic benefits. These insights broaden the understanding of digital nomads as both contributors to and disruptors of tourism economies. For tourism-based SMEs and destination managers, the results underline the need to offer supportive infrastructure and inclusive environments that accommodate mobile professionals while ensuring local balance. This research advances the literature by positioning digital nomads as organizationally embedded actors whose work experiences influence broader tourism and labor dynamics.</p>

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Digital nomads in Bali: implications for employee experience in tourism-based SMEs

  • 期刊论文

  • 发表日期：

    2025年10月10日

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  • Tz-Li Wang,
  • Muhammad Azizurrohman

摘要

This study explores how digital nomads’ experiences within Bali’s tourism ecosystem influence remote work satisfaction, creativity, and retention intention. Using survey data from 201 location-independent professionals and Partial Least Squares Structural Equation Modeling, the research demonstrates that digital nomadism positively contributes to satisfaction and creative engagement, which in turn increase commitment to the nomadic lifestyle. Perceived organizational support partially mediates these relationships, emphasizing the importance of coworking spaces, client platforms, and peer networks in shaping positive work outcomes. Furthermore, the quality of the work environment enhances these effects, suggesting that well-designed, connected, and socially engaging spaces can reinforce the benefits of flexibility and autonomy. While the findings highlight the advantages for nomads, the study also acknowledges concerns such as local housing strain, cultural friction, and uneven economic benefits. These insights broaden the understanding of digital nomads as both contributors to and disruptors of tourism economies. For tourism-based SMEs and destination managers, the results underline the need to offer supportive infrastructure and inclusive environments that accommodate mobile professionals while ensuring local balance. This research advances the literature by positioning digital nomads as organizationally embedded actors whose work experiences influence broader tourism and labor dynamics.