<p>Some feminist theorists have proposed that one way to combat commonplace sexist or racist conduct is to develop new terminology that “calls out” these oppressive behaviors. Drawing from enactivist accounts of language and the theoretical notion of “affordance” from ecological psychology, I examine how neologisms such as “sexual harassment” have the potential to promote epistemic familiarity and deepen agents’ recognitional capacities. They do so, in large part, by arousing bodily-affective feelings and prompting a specific sort of evaluative orientation. At the same time, these terms promote practical familiarity, reposition agents in relation to their sociomaterial world, and help them to engage effectively with a field of relevant affordances. This discussion reveals the way in which the epistemic, affective, and practical dimensions of familiarization are intertwined, and how the introduction of new terms sometimes proves to be emancipatory.</p>