Scholarlink

<p>During crises such as pandemics, consumers often engage in panic buying, hoarding more products than they need. Such behavior can disrupt supply chains and lead to substantial social resource losses. Yet identifying effective interventions to alleviate panic buying remains challenging. In this paper, we examine the impact of providing resale opportunities on consumers’ panic buying behavior. Across six experiments, we show that resale opportunities reduce consumer demand for essential goods by lowering perceived scarcity and increasing social consideration. While addressing either mechanism alone can partially mitigate panic buying, addressing both simultaneously produces stronger effects. These findings highlight the joint role of perceived scarcity and social consideration in driving panic buying and offer important implications for retailers and policymakers.</p>

错误：搜索内容不能为空，请输入英文关键词
错误：关键词超出字数限制，请精简
高级检索

Turning the tide on panic buying: how resale opportunities reduce product demand

  • 期刊论文

  • 发表日期：

    2026年5月18日

查看全文
  • Demei Kong,
  • Liang Huang,
  • Yongbo Xiao

摘要

During crises such as pandemics, consumers often engage in panic buying, hoarding more products than they need. Such behavior can disrupt supply chains and lead to substantial social resource losses. Yet identifying effective interventions to alleviate panic buying remains challenging. In this paper, we examine the impact of providing resale opportunities on consumers’ panic buying behavior. Across six experiments, we show that resale opportunities reduce consumer demand for essential goods by lowering perceived scarcity and increasing social consideration. While addressing either mechanism alone can partially mitigate panic buying, addressing both simultaneously produces stronger effects. These findings highlight the joint role of perceived scarcity and social consideration in driving panic buying and offer important implications for retailers and policymakers.