<p>Being inspired for extraordinary moral actions is a sought-after phenomenon in organizations, as it can mean the difference between ethically alert or ethically muted organizations. But some extraordinary moral actions are paradoxical for inspiration, such as whistleblowing. This paper aims to study the antecedent variables, and interactive and indirect relationships for extraordinary moral actions taken in response to unethical actions in the organization from observers’ perspective. It develops several hypotheses about the relationships between attribution of moral action in terms of its motivations and purposes, perception of actor and the context, and being inspired. Three studies were conducted: using survey method Study 1 captured the attribution of moral action in terms of its purpose and motivation and their effect on inspiration. Building on Study 1, Study 2 utilized a quasi-experimental design to expand the research model by further investigating moderated relationships of attainability of the action and pleasantness of action, and actor related variable of similarity with the exemplar. Lastly, using critical incident design Study 3 investigates the relationships developed in Study 1 and Study 2 along with the prohibitive voice and perceived threat in the context from coworkers’ view to generalize the results. Overall, it was found that perceived purpose of others’ wellbeing and perceived intrinsic motivation positively affect the inspirational value of an extraordinary moral action. Internal whistleblowing is found to be the most inspiring action among others, but at the same time external whistleblowing failed to inspire even when intrinsic motivation and purpose of others’ wellbeing are attributed to it.</p>