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<p>This study employs an integrated analytical hierarchy process (AHP) and SWOT analysis to systematically evaluate strategic pathways for Chinese traditional oil and gas companies that are transitioning to the fusion energy sector. By constructing a hybrid AHP-SWOT model, the relative importance of internal strengths and weaknesses along with external opportunities and threats is quantitatively assessed. The weights of each factor are determined and the priority of strategic decisions is derived accordingly. The results indicate that traditional oil and gas companies in China have significant advantages in engineering capabilities, financial strength, and completeness of the industrial chain, while policy support and demand for energy transition provide crucial external opportunities. Based on these findings, differentiated strategic recommendations are proposed to offer actionable insights for corporate decision-makers and policymakers in the context of the China energy transition.</p>

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An Integrated AHP-SWOT Analysis on the Strategic Transition of Traditional Oil and Gas Companies to Fusion Energy in China

  • 期刊论文

  • 发表日期：

    2026年7月20日

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  • Chao Guo,
  • Ya Yuan,
  • Yongxin Zheng,
  • Bo Wang,
  • Xingang Li

摘要

This study employs an integrated analytical hierarchy process (AHP) and SWOT analysis to systematically evaluate strategic pathways for Chinese traditional oil and gas companies that are transitioning to the fusion energy sector. By constructing a hybrid AHP-SWOT model, the relative importance of internal strengths and weaknesses along with external opportunities and threats is quantitatively assessed. The weights of each factor are determined and the priority of strategic decisions is derived accordingly. The results indicate that traditional oil and gas companies in China have significant advantages in engineering capabilities, financial strength, and completeness of the industrial chain, while policy support and demand for energy transition provide crucial external opportunities. Based on these findings, differentiated strategic recommendations are proposed to offer actionable insights for corporate decision-makers and policymakers in the context of the China energy transition.