Let \(M = \Gamma \backslash N\) be a nilmanifold and \(f: M \rightarrow M\) be a non-invertible Anosov map of class \(C^r\) , \(r \ge 1\) , with one-dimensional stable bundle. If the linear part \(f_*\) is totally non-invertible, namely the eigenvalues of \(f_*\) are not algebraic units, then the existence of a conjugacy from f to \(f_*\) implies that the stable Lyapunov exponent at each periodic point of f coincides with the constant one of \(f_*\) . In particular, when \(r > 1\) , the conjugacy is \(C^r\) along stable leaves. Conversely, If \(r > 1\) and \(f_*\) is horizontally irreducible, which means that the toral endomorphism of \((\Gamma /(\Gamma \bigcap [N, N]))\backslash (N/[N, N])\) induced by \(f_*\) is irreducible, then a constant periodic stable Lyapunov exponent of f implies the existence of a conjugacy from f to \(f_*\) .