<p>This research aims to analyze the possibilities of integrating artificial intelligence into the educational process of subject design to enhance students’ creativity. The study focuses on investigating and analyzing innovative methods that enable the use of artificial intelligence as a tool for creating interactive, aesthetically balanced, and functional design solutions. The research was conducted through online surveys, questionnaires, data analysis, and organization. Statistical methods were applied for processing and analyzing the collected data, including a comparative analysis of mean values and the calculation of t-statistics. The statistical analysis revealed a statistically significant difference between the experimental and control groups, which utilized integrated artificial intelligence tools and traditional teaching methods, respectively. The overall results of the study indicate statistically significant differences between the two groups, as evidenced by the t-statistic value (approximately 6.18), which exceeded the critical value, confirming the hypothesis of the effectiveness of the innovative approach. As for the qualitative results, after the experiment, the experimental group showed a significant increase in the level of creativity compared to the control group, which confirms the effectiveness of innovative approaches. The control group showed a slight increase, which also confirms the advantage of integrating the latest technologies into education. The practical significance of the article lies in uncovering the potential uses of integrated artificial intelligence tools in education, particularly in subject design. Additionally, the article holds practical value by identifying challenges faced by instructors when integrating artificial intelligence into courses, allowing for the identification of specific difficulties and focusing on their resolution to enhance the quality of education.</p>