Scholarlink

<p>Bookmarking platforms help users to search, sell, and purchase the commodities of their choice through creating, pinning (bookmarking), and sharing online posts. Extant studies have examined several facets of bookmarking platforms, but the functional affordances that govern the use of bookmarking platforms continue to remain underexplored. Therefore, to ascertain a set of factors determining the functionalities of bookmarking platforms, we scrape and mine more than 127600 user reviews from Google Play Store for a popular bookmarking platform- Pinterest. We examine the associations between these factors and user experiences (UX) in the light of the uses and gratifications theory (UGT) and statistically validate the proposed relationships using multiple count and ordinal regressions. We find that factors related to social gratifications- connectivity; cognitive gratifications- self-expression and information; hedonic gratifications- pleasure and novelty positively influence UX with bookmarking platforms. We also find that followability and validation negatively influence UX. Furthermore, we find that the individual direct effects of the factors on UX do not change on moderation with interaction quality. Pair-wise Vuong’s Z-tests report that social gratifications are more dominant than the other two gratifications. This study provides an overarching view of the functionalities of bookmarking platforms and their effects on UX, thus providing relevant insights to practitioners to enhance the UX of their platforms.</p>

错误：搜索内容不能为空，请输入英文关键词
错误：关键词超出字数限制，请精简
高级检索

Will You Pin(e) for It? Understanding Gratifications that Drive User Experience on Bookmarking Platforms

  • 期刊论文

  • 发表日期：

    2026年4月13日

查看全文
  • Bibaswan Basu,
  • Indranil Bose

摘要

Bookmarking platforms help users to search, sell, and purchase the commodities of their choice through creating, pinning (bookmarking), and sharing online posts. Extant studies have examined several facets of bookmarking platforms, but the functional affordances that govern the use of bookmarking platforms continue to remain underexplored. Therefore, to ascertain a set of factors determining the functionalities of bookmarking platforms, we scrape and mine more than 127600 user reviews from Google Play Store for a popular bookmarking platform- Pinterest. We examine the associations between these factors and user experiences (UX) in the light of the uses and gratifications theory (UGT) and statistically validate the proposed relationships using multiple count and ordinal regressions. We find that factors related to social gratifications- connectivity; cognitive gratifications- self-expression and information; hedonic gratifications- pleasure and novelty positively influence UX with bookmarking platforms. We also find that followability and validation negatively influence UX. Furthermore, we find that the individual direct effects of the factors on UX do not change on moderation with interaction quality. Pair-wise Vuong’s Z-tests report that social gratifications are more dominant than the other two gratifications. This study provides an overarching view of the functionalities of bookmarking platforms and their effects on UX, thus providing relevant insights to practitioners to enhance the UX of their platforms.