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<p>Metaverse—an immersive virtual environment blending digital and physical worlds—has attracted widespread interest for its potential to reshape work and social interaction. However, the practical realization of a fully operational metaverse remains limited, and strategies to enhance user engagement are still understudied. To address this, existing studies are exploring blockchain technology (BCT) as a means to enhance user engagement. Drawing on trust transfer theory and a mixed-methods approach, we identify three key engagement attributes: Collaboration, Authenticity, and Governance (CAG). Our findings show that trust in BCT transfers to metaverse platforms as BCT reinforces CAG characteristics, thereby promoting sustained engagement. We extend trust transfer theory by demonstrating how BCT’s core properties (transparency, immutability, traceability, and decentralization) build trust not only in the technology but also in the platforms and user interactions it supports. This trust enhances the CAG framework, promoting a secure, transparent, and decentralized metaverse experience.</p>

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Blockchain Empowered Metaverse: Enhancing User Engagement through Trust, Collaboration, Authenticity, And Governance

  • 期刊论文

  • 发表日期：

    2025年6月14日

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  • Sirsha Pattanayak,
  • M. Ramkumar,
  • Sumeet Gupta,
  • Mohit Goswami

摘要

Metaverse—an immersive virtual environment blending digital and physical worlds—has attracted widespread interest for its potential to reshape work and social interaction. However, the practical realization of a fully operational metaverse remains limited, and strategies to enhance user engagement are still understudied. To address this, existing studies are exploring blockchain technology (BCT) as a means to enhance user engagement. Drawing on trust transfer theory and a mixed-methods approach, we identify three key engagement attributes: Collaboration, Authenticity, and Governance (CAG). Our findings show that trust in BCT transfers to metaverse platforms as BCT reinforces CAG characteristics, thereby promoting sustained engagement. We extend trust transfer theory by demonstrating how BCT’s core properties (transparency, immutability, traceability, and decentralization) build trust not only in the technology but also in the platforms and user interactions it supports. This trust enhances the CAG framework, promoting a secure, transparent, and decentralized metaverse experience.