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<p>This article theorises digital platforms for career development as an example of technological fetishisation. Through a longitudinal study of 22 UK graduates interviewed across their transition from university, six narrative typologies emerged describing graduates’ platform relationships. Findings reveal graduates maintained strong beliefs in platforms’ transformative power despite limited tangible benefits, while remaining uncritical of business models and overlooking harassment, precarity and surveillance. Theorised as fetishisation through ‘irrational beliefs’ and ‘veiled realities’, this challenges instrumental ‘digital career literacy’ accounts that position platforms as inherently progressive, instead offering a critical perspective on the relationship between career development and digital technology.</p>

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The fetishisation of digital platforms for graduate career development

  • 期刊论文

  • 出版模式：

    开放获取

  • 发表日期：

    2026年7月10日

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  • Tom Staunton

摘要

This article theorises digital platforms for career development as an example of technological fetishisation. Through a longitudinal study of 22 UK graduates interviewed across their transition from university, six narrative typologies emerged describing graduates’ platform relationships. Findings reveal graduates maintained strong beliefs in platforms’ transformative power despite limited tangible benefits, while remaining uncritical of business models and overlooking harassment, precarity and surveillance. Theorised as fetishisation through ‘irrational beliefs’ and ‘veiled realities’, this challenges instrumental ‘digital career literacy’ accounts that position platforms as inherently progressive, instead offering a critical perspective on the relationship between career development and digital technology.