<p>Students move between institutions in a variety of patterns in pursuit of a bachelor’s degree. Much of the literature on student transfer focuses on vertical transfer, the movement from a community college to a university or other primarily bachelor’s granting institution. This conceptual article examines the evolution of the term “transfer swirl,” critiques its negative connotations, and re-conceptualizes it as “strategic swirl” using current literature and fictional vignettes. Its purpose is to present an asset-based understanding of why students transfer between multiple institutions, thereby engaging higher education scholars and practitioners across institutions in more robust and nuanced discussion and support for these students. The article concludes with recommendations for future research, as well as for improved practices and policies to reduce credit loss and monetary costs when students transfer between multiple institutions. For example, research should focus on both quantitative and qualitative approaches that embrace differing pathways and student milestones. Direct support for students transferring between multiple institutions should incorporate individualized academic advising that recognizes the student’s trajectory beyond that singular institution, as well as technological solutions to complement advising practices.</p>