<p>This paper critically examines the UK government’s promotion of accelerated degrees as a widening participation policy in higher education. Although presented as a flexible and efficient route for non-traditional learners, accelerated degrees have seen limited uptake and minimal impact on participation. Drawing on the Social Construction Framework, the paper analyses key policy documents to explore how target learners are discursively constructed and how these constructions shape policy design. It argues that accelerated degrees were advanced through a policy logic centred on choice, flexibility, and efficiency, but one insufficiently attuned to the structural and institutional conditions shaping participation. The paper further shows that institutional responses to accelerated provision were mediated by sectoral norms and differing understandings of legitimate higher education. It concludes that accelerated degrees are better understood not as a failed universal widening participation tool, but as a policy instrument misaligned with many of the learners it purported to support, while retaining more targeted relevance for mature learners. In doing so, the paper contributes to wider international debates on the limits of market-oriented equity reform in higher education.</p>