<p>This study looks at how ecotourism and rural indigenous tourism have grown in Southwest China, mainly between 2018 and 2023, with a closer focus on Sichuan Province. By gathering and reviewing different types of data, the research explores how government policies and funding have helped push sustainable tourism forward in the area. Both numbers and personal insights were used to track tourism trends, how money was invested by the government, and where tourism sites are located throughout the region. The results show that after the drop caused by the 2020 pandemic, both types of tourism saw noticeable growth though ecotourism continued to bring in more visitors overall. Government investment seemed to play a big role in this recovery, especially in places with rich biodiversity and strong cultural traditions, like Sichuan and Yunnan. These findings help explain how policy, sustainability, and local economic benefits are all linked in areas with unique natural and cultural value. In terms of what can be done going forward, the study suggests that government support should keep going, but with more involvement from local communities. There should also be a better balance between growing tourism and protecting the environment. Lastly, an integrated approach to managing both ecological and cultural resources together is needed to make sure development doesn’t come at the cost of long-term sustainability.</p>