<p>The paper aims to illuminate the crucial features of the Identity of the Baltic Sea Region (BSR) and scrutinize the effectiveness of achieving common goals. This comprehensive analysis will help answer the pivotal question: to what extent does the Identity of the BSR exist, and do the states that identify as “the Baltic Sea Region” share similar characteristics, arising from similar priorities and goals they set for themselves and pursue in practice? Content analysis and multivariate analysis will be employed to identify a homogeneous group of countries identifying themselves as having similar labels, which are characteristics of the Identity of the BSR, distinguishing them from the perspective of other European countries. Through the application of quantitative tools, narrow down the set of factors to those that most significantly contribute to shaping the BSR’s regional identity. This allowed for a clear identification of the primary drivers behind identity formation, such as economic cooperation and security issues.</p>