<p>Understanding human behavior in fire is crucial for improving fire safety strategies and the effectiveness of the evacuation process. This study examines the factors influencing evacuation behavior during a real fire scenario in a Malaysian residential building, focusing on emotional, environmental, and social factors. Data were collected through a post-fire questionnaire distributed to occupants, assessing their perceptions, preparedness, and responses to the fire. The analysis employed descriptive and inferential techniques to identify key behavioral patterns and demographic differences. The findings reveal that emotional responses, environmental conditions, and social influence significantly shaped evacuation behavior. Preparedness levels varied across demographic groups, highlighting vulnerabilities in specific populations. Emotional responses, such as fear, significantly influenced decision-making. These findings emphasize the need for tailored interventions, clear communication strategies, and enhanced fire safety protocols inside the building to support effective evacuations.</p>